Protea Japan launches new brand – Lapolis®

Apr 16, 2021 | Brand News

~ Newborn beauty nurtured by kindness. ~

Release of “Moisturising Hand Sanitiser” and “Micro Cleansing Towel”

Protea Japan Co., Ltd. (Minato-ku, Tokyo, President: Mark C. Minter), which advocates Live Active®, will launch a new personal care brand “LAPOLIS®” from May 20, 2021 (Thursday).

The popular Lapolis series, which has been loved for over 13 years, will be renewed and the lineup will be expanded. The first product in the lineup this time is the “Micro Cleansing Towel”. And the second is the medicinal hand gel “Moisturising Hand Sanitiser” that is indispensable in the new normal era.

The products were released for a limited time in 2020 and were very well received. They are being relaunched as the Lapolis brand. The popular Lapolis Body Shampoo / Lapolis Whip Wash will be added in September 2021. All products will be on sale at the company’s official online store, Live Active® STORE or at stockists nationwide.
*Current products will be discontinued while supplies last.

What is the new brand, LAPOLIS®?
“Lapolis” is a coined word made from “La peau lisse” which means “smooth skin” in French. From babies to adults, the skin of all people is cleaner and more beautiful.

At Lapolis, we will propose personal care products with the tagline “For you to shine every day”. We want to make everyone’s skin cleaner and more beautiful, and create “sustainable and ethical” products to achieve beauty and health that will last into the future. It will be born in May 2021 with this feeling.

Product lineup
・Moisturising hand sanitiser (antiseptic hand gel)
・Micro cleansing towel (cleansing towel for body)
・Lapolis Body Shampoo / Lapolis Whip Wash (to be released in September 2021)

Lapolis Moisturising Hand Sanitiser
Disinfection from now on is casual and beautiful. A medicated hand sanitiser that gently disinfects hands like applying hand cream to keep hands clean. The gel that stays on the skin for a long time forms an oil veil that keeps the skin moist and smooth. Contains moisturising ingredients squalene, vitamin C, and vitamin E, and is recommended for those who tend to have dry and rough hands due to disinfection, and those who cannot part with hand cream. For daily hand disinfection in the new normal.

Product Features:
・Contains 0.05% benzalkonium chloride and 30% alcohol to keep hands and skin clean and moisturised.
・A milky lotion-like gel containing vitamin C*, vitamin E*, and squalene* that feels just like hand cream. *Skin conditioning and moisturising ingredients
・Since it is fragrance-free, you can use it anytime, anywhere.

Lapolis micro cleansing towel
A body cleansing towel that gently removes even microscopic dirt. A cleansing towel for the body that uses high-performance microfibre that is 1/100 the thickness of a human hair. Just by stroking the skin lightly, the micro-bubbles remove dirt without putting a burden on the skin. It’s moist and soft to use, and you don’t have to worry about fluffing. By using it with body shampoo, you can wash with more fine and plenty of foam. Comes in a box that uses eco-friendly recycled paper (FSC certified paper), making it ideal as a gift.

Product Features:
– Uses high-quality composite yarn that combines nylon and polyester. The special cross-sectional shape that leaves the centre of the thread open makes it easier to scrape off dirt.
・Excellent water absorption and oil absorption.
・It is a material that has very little fluff and does not come off easily.

For more information visit the website:

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About Protea Japan
Protea Japan is a forward-thinking and award-winning business, named one of the Top 500 High-Growth Companies in Asia-Pacific in 2021 and 2022 by Financial Times / Nikkei / Statista. Through its Live Active platform and associated loyalty programme, the company offers a portfolio of outstanding and scientifically proven brands in the areas of skincare, fitness, medical fitness, corporate wellness, and holistic health centres. These include: Environ, Power Plate, Power Plate Pulse, Naboso, Active Supplement and Lapolis.

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