Protea Japan appointed as Align-Pilates authorised distributor in Japan

Nov 1, 2023 | Corporate News

Align-Pilates joins a prestigious line-up of globally successful brands represented by Protea Japan, that are backed by scientific evidence and endorsed by medical professionals.

Protea Japan Co. Ltd,. (Minato-ku, Tokyo, President: Mark C. Minter, hereinafter “the Company”) is pleased to announce that it has entered into a strategic partnership with UK-based Align-Pilates (“Align-Pilates”), a leader in the design and manufacture of high-quality Pilates equipment and tools, with effect from 1 November 2023.

Protea Japan promotes proven wellness lifestyle solutions based on the Live ActiveⓇ philosophy. With Protea Japan as the only authorised distributor of Align-Pilates equipment in Japan, Pilates professionals and enthusiasts will have access to a range of innovative, durable and performance-driven equipment.

Align-Pilates’ mission is to bring the excellence of Pilates to as many people as possible by providing high quality Pilates equipment at an affordable price. To this end, the company aims to improve the Pilates exercise experience by offering models for studio exercise and foldable models for home use, as well as a wide range of other product lines.

“We’re delighted to announce our distribution partnership with Protea Japan,” says Jonathan Whitby, Align-Pilates Associate Director. “This partnership marks a significant milestone for Align-Pilates. With their extensive experience and outstanding reputation in the sector, we see Protea Japan as the perfect partner for our vision. As the fitness industry in Japan continues to flourish and grow, we’re eagerly looking forward to introducing our range of Pilates apparatus in Japan with Protea. We’re excited about playing a role and supporting the expansion of Pilates in Japan for years to come.”

Mr Whitby will be present at an inaugural Align Pilates Workshop & Experience Session on Saturday 4 and Sunday 5 November for Pilates instructors and facilities interested in trying the range of Align-Pilates Reformers and other equipment. Find out more via Instagram @align_pilates_jp

About Align-Pilates:
Align-Pilates is an internationally renowned brand specialising in the design, development and distribution of high-quality Pilates equipment. It is Europe’s leading Pilates apparatus brand, and is available in over 28 countries. Align-Pilates offers a comprehensive range of commercial Pilates studio equipment, as well as an innovative selection of home Pilates reformers and all the mats, props, and small equipment required for Pilates matwork.

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About Protea Japan
Protea Japan is a forward-thinking and award-winning business, named one of the Top 500 High-Growth Companies in Asia-Pacific in 2021 and 2022 by Financial Times / Nikkei / Statista. Through its Live Active platform and associated loyalty programme, the company offers a portfolio of outstanding and scientifically proven brands in the areas of skincare, fitness, medical fitness, corporate wellness, and holistic health centres. These include: Environ, Power Plate, Power Plate Pulse, Naboso, Active Supplement and Lapolis.

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